The holidays may feel far away, but for companies that mean business, they’re right around the corner. Waiting until the last minute to execute holiday marketing campaigns can lead to higher costs, tighter deadlines, and fewer creative options. By planning ahead, you can give your brand the gift of being on time, on budget, and on brand—while dazzling your customers with holiday communications that sparkle.

If you’re new to commercial printing, you’ll quickly come across terms that describe colors, paper, processes, and finishing. Knowing these terms makes it easier to request quotes, review proofs, and understand the printing process.