Design done. Paper chosen. Files ready. Now it’s time to elevate your booklet with the right finishes, embellishments, and binding—you’ve got options!

Programs, playbills, catalogs, manuals, newsletters, instructional materials…are produced as booklets. Booklets remain one of the most effective print formats. But creating print-ready files requires understanding of a few technical fundamentals that can make or break your final product. Here's what you need to know.

At AV Graphics, we understand that great outcomes in print begin with well-prepared files. If you're designing your posters, postcards, flyers or signage for your brand in Canva, it’s essential to create a press-ready PDF to make sure your art reproduces as expected.

The holidays are around the corner—meaning busy nights, festive drinks, and a full calendar of events. But for many restaurants, bars, and pubs, it can also mean tighter budgets and pressure to make every marketing dollar count. The good news? You don’t have to sacrifice creativity or impact to make the season shine.

Shoppers are drowning in a sea of emails, pop-ups, and online ads—and most of it gets ignored. That’s why smart retailers are turning to a marketing tool that’s powerful, personal, and impossible to scroll past: print. From glossy brochures to coupons slipped into a shopping bag, printed marketing cuts through digital fatigue and puts your brand directly in your customers’ hands.

Prepress is the stage between submitting artwork and actual printing. Knowing prepress terminology helps you understand what’s happening behind the scenes and ensures files are print-ready.

The holidays may feel far away, but for companies that mean business, they’re right around the corner. Waiting until the last minute to execute holiday marketing campaigns can lead to higher costs, tighter deadlines, and fewer creative options. By planning ahead, you can give your brand the gift of being on time, on budget, and on brand—while dazzling your customers with holiday communications that sparkle.

If you’re new to commercial printing, you’ll quickly come across terms that describe colors, paper, processes, and finishing. Knowing these terms makes it easier to request quotes, review proofs, and understand the printing process.

When you work with a commercial printer, you may hear acronyms that sound unfamiliar. Understanding a few of these terms can make communication smoother and ensure your project turns out exactly as you want.

For multi-location retailers, creating a unified and on-brand in-store experience across all stores—each with its own layout, lighting, shelving, and signage hardware—can be a logistical puzzle. That’s where kitting capabilities and a customized storefront come in, and why partnering with an experienced commercial printer like AV Graphics can transform how your brand shows up, season after season.